Once you've decided to turn your instant-win results into a reveal game, the next question is: which one? Scratch card, spin wheel and slot machine are the three most popular formats. They all reveal the same result — but they feel different, and that feeling is what drives replay. Here's how to choose.
Scratch Card — fast, familiar, frictionless
Everyone understands a scratch card instantly. There's zero learning curve, and the tactile swipe is satisfying on a phone. Because it's quick, it's ideal for high-volume orders where a customer has lots of tickets to get through — they can rip through results while still feeling the little hit of suspense on each one.
- Best for: high-volume instant-win sites, broad audiences, mobile-first players.
- Vibe: classic, casual, lottery-shop nostalgia.
Spin the Wheel — maximum drama
The wheel is the most theatrical reveal. It builds tension as it slows and clicks toward the result, which makes it the most shareable and the best fit for a flagship draw or a launch moment. The trade-off: each spin takes a little longer, so for huge multi-ticket orders you'll want a "reveal all" option (CompKit's wheel has one).
- Best for: flagship draws, launches, brands that want a "round of applause" moment.
- Vibe: game-show energy, high anticipation.
Slot Machine — casino feel, turbo speed
The slot machine hits a casino nerve. Three reels and a lever feel premium and exciting, and a turbo mode lets seasoned players blitz dozens of tickets without losing the thrill. It suits brands that lean into a gaming or casino aesthetic.
- Best for: casino-styled brands, audiences who love a fruit-machine feel, big multi-ticket runs (with turbo).
- Vibe: Vegas, fast, premium.
So which converts best?
The honest answer: it depends on your audience — and the only way to know for sure is to test on your traffic. As a rule of thumb:
- Want speed and simplicity for big orders? → Scratch Card.
- Want the most drama and shareability? → Spin the Wheel.
- Want a premium, casino feel with turbo speed? → Slot Machine.
The smart move is to not lock yourself in. CompKit ships all three (plus claw, darts, football, race car and balloon pop), so you can run different games on different campaigns, see which lifts repeat entries on your store, and double down on the winner. You're not guessing — you're testing.
A quick word on consistency
Whichever you pick, keep two things constant: protect the surprise (no spoiler emails) and make sure it's flawless on mobile. A beautiful reveal that lags on a phone converts worse than a simple one that's smooth. Test like a customer before you launch.
